Think Like a UX Researcher: How to observe users, influence design, and shape business strategy
In this newly revised Second Edition, you'll find six new essays that look at how UX research methods have changed in the last few years, why remote methods should not be the only tools you use, what to do about difficult test participants, how to improve your survey questions, how to identify user goals when you can’t directly observe users and how understanding your own epistemological bias will help you become a more persuasive UX researcher.
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The proliferation of streaming services has revolutionized the way we consume entertainment content. Platforms like Netflix, Amazon Prime Video, and Disney+ have become household names, offering a vast library of movies, TV shows, and original content at the touch of a button. These services have not only changed the way we watch content but also how it's created and distributed.
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The entertainment industry is undergoing a significant transformation, with the rise of streaming services, social media, and digital platforms changing the way we consume and interact with content. As the industry continues to evolve, it's clear that there will be new challenges and opportunities on the horizon. By understanding the current landscape and trends, we can better navigate the future of entertainment content and popular media. Social media has become an integral part of
The world of entertainment has undergone a significant transformation over the years, with the rise of digital platforms and social media changing the way we consume and interact with content. In this write-up, we'll explore the current state of entertainment content and popular media, highlighting key trends, challenges, and opportunities in the industry. As the industry continues to evolve, it's clear
What's new in the 2nd Edition?
Since publication of the first edition, the main change, largely brought about by COVID and lockdowns, was a shift towards using remote UX research methods. So in this edition, we have added six new essays on the topic. Two essays describe the “how” of planning and conducting remote methods, both moderated and unmoderated. We also include new essays on test participants, on survey questions, and we reveal how your choice of UX research methods may reflect your own epistemological biases. We also flag the pitfalls of remote methods and include a cautionary essay on why they should never be the only UX research method you use.
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