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Kim, J. (2018). AI-powered chatbots on social media: A study of user engagement. Journal of Interactive Marketing, 42, 1-15.

The findings of this study have significant implications for our understanding of the intersection of Desi culture and AI on Twitter. The use of AI-powered technologies to create and disseminate Desi content on Twitter presents both opportunities and challenges. desi ai twitter

This study provides a critical analysis of the intersection of Desi culture and AI on Twitter, examining the ways in which AI-powered technologies are being used to create, disseminate, and engage with Desi content on the platform. The findings of this study have significant implications for our understanding of online cultural identity, digital media, and AI-driven communication. Kim, J

The literature on AI and social media has also grown significantly in recent years, with studies examining the use of AI-powered technologies for content creation, curation, and dissemination (Gunning, 2017; Wu, 2020). AI-powered chatbots, for example, are being used to engage with users and provide personalized content recommendations (Kim, 2018). Journal of Interactive Marketing, 42, 1-15